0 By Robert Brill In Programmatic MediaPosted March 30, 2017How To Maintain Safety In Programmatic Ad BuyingIn yesterday’s New York Times a fantastic story is running about JP Morgan and the over 40… READ MORE
0 By Robert Brill In Programmatic MediaPosted March 23, 2017Programmatic Media Is 78% Of The Display Advertising EcosystemWhether you are new to digital advertising, or you are taking another look at the ecosystem it  READ MORE
0 By Robert Brill In Programmatic MediaPosted March 2, 2017Rubicon Risk, Turn Acquisition and Programmatic DiversificationThe programmatic advertising industry is such a quickly evolving space. Companies come in and … READ MORE
0 By Robert Brill In Programmatic MediaPosted January 8, 2017Setting Up Programmatic Infrastructure For Agencies: Four ConsiderationsIt’s the start of 2017, and never a better time to think about your programmatic strategy… READ MORE
0 By Robert Brill In Business Leadership, Programmatic MediaPosted December 26, 2016What’s Focal Is Causal: Getting Your Customers To Think Your Business Is The BestRobert Cialdini’s book Pre-Suasion is a wealth of knowledge for marketers. Early in the … READ MORE
0 By Robert Brill In Programmatic MediaPosted December 22, 2016Agile Marketing In Programmatic Media and Social MarketingAgile Marketing is becoming important way for CMOs to operate their marketing organizations. … READ MORE
0 By Robert Brill In Programmatic MediaPosted December 21, 2016Programmatic Campaign Setup In Four StepsPreparation is critically important to the success of an advertising campaign. The advertise… READ MORE
0 By Robert Brill In Programmatic MediaPosted December 19, 2016The Science Of Banner Ad Effectiveness: Do They Really Work?Advertising is a tricky thing. It’s part art and part science. Programmatic advertisin… READ MORE
0 By Robert Brill In Programmatic MediaPosted December 8, 2016On The Future Of Marketing Tech and Advertising TechI was recently approached by ClearCode.cc to discuss the differences between ad tech and marke… READ MORE
0 By Robert Brill In Programmatic MediaPosted December 7, 2016People Based Marketing Will Rock 2017According to a new white paper published by Digiday.com, you’ll be hearing a lot about Pe… READ MORE
