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Tag Archives for: "programmatic"
 How To Maintain Safety In Programmatic Ad Buying
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By Robert Brill
In Programmatic Media
Posted March 30, 2017

How To Maintain Safety In Programmatic Ad Buying

In yesterday’s New York Times a fantastic story is running about JP Morgan and the over 40…

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 Programmatic Media Is 78% Of The Display Advertising Ecosystem
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By Robert Brill
In Programmatic Media
Posted March 23, 2017

Programmatic Media Is 78% Of The Display Advertising Ecosystem

Whether you are new to digital advertising, or you are taking another look at the ecosystem it 

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 Rubicon Risk, Turn Acquisition and Programmatic Diversification
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By Robert Brill
In Programmatic Media
Posted March 2, 2017

Rubicon Risk, Turn Acquisition and Programmatic Diversification

The programmatic advertising industry is such a quickly evolving space. Companies come in and …

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 Setting Up Programmatic Infrastructure For Agencies: Four Considerations
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By Robert Brill
In Programmatic Media
Posted January 8, 2017

Setting Up Programmatic Infrastructure For Agencies: Four Considerations

It’s the start of 2017, and never a better time to think about your programmatic strategy…

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 What’s Focal Is Causal: Getting Your Customers To Think Your Business Is The Best
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By Robert Brill
In Business Leadership, Programmatic Media
Posted December 26, 2016

What’s Focal Is Causal: Getting Your Customers To Think Your Business Is The Best

Robert Cialdini’s book Pre-Suasion is a wealth of knowledge for marketers. Early in the …

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 Agile Marketing In Programmatic Media and Social Marketing
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By Robert Brill
In Programmatic Media
Posted December 22, 2016

Agile Marketing In Programmatic Media and Social Marketing

Agile Marketing is becoming important way for CMOs to operate their marketing organizations. …

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 Programmatic Campaign Setup In Four Steps
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By Robert Brill
In Programmatic Media
Posted December 21, 2016

Programmatic Campaign Setup In Four Steps

Preparation is critically important to the success of an advertising campaign. The advertise…

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 The Science Of Banner Ad Effectiveness: Do They Really Work?
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By Robert Brill
In Programmatic Media
Posted December 19, 2016

The Science Of Banner Ad Effectiveness: Do They Really Work?

Advertising is a tricky thing. It’s part art and part science. Programmatic advertisin…

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 On The Future Of Marketing Tech and Advertising Tech
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By Robert Brill
In Programmatic Media
Posted December 8, 2016

On The Future Of Marketing Tech and Advertising Tech

I was recently approached by ClearCode.cc to discuss the differences between ad tech and marke…

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 People Based Marketing Will Rock 2017
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By Robert Brill
In Programmatic Media
Posted December 7, 2016

People Based Marketing Will Rock 2017

According to a new white paper published by Digiday.com, you’ll be hearing a lot about Pe…

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