Do you want to learn more about digital advertising and marketing that will grow your business? If so, this is for you! We are going to share the importance of marketing and how it can unlock business growth. You will find 11 tips, tactics, and targeting methods to grow your business using digital advertising. The first step is creating a strategy for your campaign. This involves choosing the types of ads you will use, like text or video. Part of strategy is knowing your audience by specific demographics like age, gender, location etcetera and determining the key factors that allow your to reach your audience by purchase interest, web searches, lifestyles, and more. All these steps combined make up the foundation of any successful campaign! But, there’s a whole lot more to know.
The key point here is draw a line in the sand, test something, and determine if you’re right or wrong. Is your audience on Facebook or Instagram? Are they searching for your product, or discovering it through the newsfeed? Are they searching for phrases that indicate a key need? Is there an offline moment that creates a need for your customers. Use marketing and advertising to test whether you have the right view of your customer. If you think your customer is on Facebook, run ads and see if they respond. Also run ads on Instagram and see if you get a better response there. This how you get to know your customer.
If your customers are men 18-34 you do realize that’s a big age range right? An 18 year old is still in high school and trying to figure out dating, and how not to get rejected when he asks a girl out. A 27 year old man has a few years working in a career, and may spend his disposable income at the bar, or investing in Robinhood. A 34 year old man may one or two kids, a wife, and a mortgage. So, figure out smaller segments and speak to their life needs.
For your 18-22 year old audience speak to their needs: dating, college, finding a first job, and finding your way in life. For your 22-30 year old audience speak to work, dating, having newly found income, and the responsibilities of getting older. For 31-34 maybe speak to family and responsibility. Make the consumer the star of their story, and your product an added benefit to their life. But please, don’t run one message to 18-34 year old men, and expect it to resonate across the age group.
Most marketers only know about Facebook and Google, but you may not know there are tools that are exclusively available to large enterprise advertisers. Don’t limit your marketing to Google and Facebook, because these enterprise tools have vast treasure troves of data, targeting, and algorithms that power your favorite brands. You can check out The Trade Desk, MediaMath, Vistar, and Adelphic. If you want to use powerful tools, but you don’t know where to start, reach out to us and we’ll set you up.
- Interests: Small and medium enterprises or Entrepreneurship
- Behaviors: Small business owners, Facebook Page admins or Business page admins
- Employers: Small Business owner, Self-Employed or Business Owner
- Job title: Real estate broker, Owner/Sole Proprietor, Owner and CEO or Owner- Sole Proprietorship
- And Must Also Match:
- Interests: Bloomberg Businessweek, The New York Times, Entrepreneur (magazine), The Economist, Forbes, The Wall Street Journal or Inc. (magazine)