eMarketer continues to share important data for the evolution of the programmatic marketplace. If you’re not sure about programmatic media, whether you’re buying it, or how you can buy it take a look at this simple decision tree. Use it to identify the type of programmatic media you’re buying.
If you want to hear some smart commentary and a broad overview of the programmatic landscape check out this video from OpenX and their Demand Fusion SSP.
In an interesting earnings call on Friday, 2/13, IPG stated their intention to stop the practice of selling programmatic media on a non-disclosed basis.