For advertisers that are unsure of how to approach safety through programmatic channels here are a few ways to ensure you brand stays safe while achieving the needed reach to push the enterprise forward.
The results of this change will see big broadband companies and their treasure troves of consumer data competing more directly with big media companies like Google, Facebook and Amazon.
The reason this is important is to understand why programmatic is becoming synonymous with digital display advertising.
Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer.
Companies like The Trade Desk are in a great place as they recently went public. We’ll continue to see companies either getting bought or going public.