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Programmatic (comprising search and display) is bigger than all traditional media. Programmatic, just display, is almost as big as TV.
We provide expert knowledge about this complex ecosystem, bring our clients multiple DSP relationships without the minimum fees normally associated with agency direct relationships, and in many cases offer solutions that are used for business and product extensions.
Programmatic advertising represents a massive evolution in the way advertising is transacted. At its outset this new data driven and algorithmic decision making process seemed to be a big win for marketers.