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According to eMarketer digital display advertising is a $25.23 business in 2016, rising to over $31.87B in 2017. You’ll see in the chart below that 73% of these dollars are being run through programmatic technologies in 2016, rising to 78% in 2017.
Late this week Adobe bought TubeMogul for $540MM. Congrats all around!
In yesterday’s post we discussed how companies can initiate a revolution in their enterprise with the adoption of programmatic media. Today we’ll take a real use case, the evolution of BrillMedia.co as a way to show how these steps play out with a real company.
Programmatic advertising is a tremendous opportunity for marketers and advertising agencies to drive new revenue streams, understand transparently how media works to drive business results, and even lower media costs.
No matter your feelings or mine on the 2016 election results there are a few realities to acknowledge.
It is estimated that $10B is spent on election advertising some of this is broad targeting to wide swaths of audiences in the US. Many of these ads are very highly targeted to individuals based on demographic data, interests, attitudes, purchase habits and data that suggests leaning toward certain points of view.
If you’re a marketer there is an amazing revolution happening with advertising today. In November I wrote for BrandQuarterly.com about Data and Automation and how to leverage these changes.
Optimizing ads on Facebook is fickle business. Here are three tips to make sure your ads work well.
In yesterday’s post, we talked about Place Based Remarketing, and on Thursday we talked about hyperlocal ads. You can learn more about it from our product page here. Today we’re talking about Geo-Behavioral Targeting which is an extension of hyperlocal advertising.
In yesterday’s post, we talked about hyperlocal advertising. You can learn more about it from our product page here. Today we’re talking about Place Based Remarketing, an extension of hyperlocal.
What is hyperlocal advertising?
We throw out that term with reverence because it is such an immensely powerful tool for marketers big and small to deploy.
How Programmatic Buyers Can Reduce Ad Fraud, Bulk Up Viewability and Come To Love The Programmatic Ecosystem
In yesterday’s post we looked at eMarketer’s report speaking to programmatic fraud fears. You can read the eMarketer article here and yesterday’s post here.