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BrillMedia.co helps agencies with programmatic advertising

Helping Agencies With Programmatic Advertising: The Agency Trading Desk

We provide expert knowledge about this complex ecosystem, bring our clients multiple DSP relationships without the minimum fees normally associated with agency direct relationships, and in many cases offer solutions that are used for business and product extensions.

BrillMedia.co Ranked Top Programmatic Consulting Firm [2020]

BrillMedia.co was ranked as one of the top consultants in Digital Ad Blog’s list of top programmatic consulting firms.

Location data and audience targeting picks up your interests and lets advertisers target you with this data

How Does Location Targeting And Audience Targeting Work?

Web behavior, purchase data and financial information that can be tracked digitally is tracked, anonymized, aggregated and passed around by an ecosystem of data providers and ad tech companies.

How To Maintain Brand Safety In Programmatic Ad Buying

For advertisers that are unsure of how to approach safety through programmatic channels here are a few ways to ensure you brand stays safe while achieving the needed reach to push the enterprise forward.

Overturned FCC Privacy Rules To Change The Digital Advertising Ecosystem

The results of this change will see big broadband companies and their treasure troves of consumer data competing more directly with big media companies like Google, Facebook and Amazon.

Display advertising is a big part of digital advertising and the programmatic ecosystem

Programmatic Media Is 78% Of The Display Advertising Ecosystem

The reason this is important is to understand why programmatic is becoming synonymous with digital display advertising.

Seven Points To Consider When Choosing Your Demand Side Platform Partners

Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer.

Programmatic ecosystem is changing with merges and acquisitions

Rubicon Risk, Turn Acquisition and the Programmatic Ecosystem

Companies like The Trade Desk are in a great place as they recently went public. We’ll continue to see companies either getting bought or going public.

A programmatic agency should use the right DSP for their media buying needs.

Setting Up Infrastructure For The Programmatic Agency: Four Considerations

Programmatic allows for businesses to develop new revenue opportunities and protect existing clients. There are three types of pricing strategies an agency can deploy for their programmatic offering.