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How To Maintain Brand Safety In Programmatic Ad Buying
For advertisers that are unsure of how to approach safety through programmatic channels here are a few ways to ensure you brand stays safe while achieving the needed reach to push the enterprise forward.
Overturned FCC Privacy Rules To Change The Digital Advertising Ecosystem
The results of this change will see big broadband companies and their treasure troves of consumer data competing more directly with big media companies like Google, Facebook and Amazon.
Programmatic Media Is 78% Of The Display Advertising Ecosystem
The reason this is important is to understand why programmatic is becoming synonymous with digital display advertising.
Seven Points To Consider When Choosing Your Demand Side Platform Partners
Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer.
Rubicon Risk, Turn Acquisition and the Programmatic Ecosystem
Companies like The Trade Desk are in a great place as they recently went public. We’ll continue to see companies either getting bought or going public.
Setting Up Infrastructure For The Programmatic Agency: Four Considerations
Programmatic allows for businesses to develop new revenue opportunities and protect existing clients. There are three types of pricing strategies an agency can deploy for their programmatic offering.
Getting Your Customers To Think Your Business Is The Best With Ad Messaging
If someone, or something, is the focal point, then that person or thing will seem to be the reason that something happens.
Agile Marketing In Programmatic Media and Social Marketing
Across social media and programmatic platforms here are three ways marketers can deploy Agile Marketing techniques within their organization.
Programmatic Campaign Setup In Four Steps
Preparation is critically important to the success of an advertising campaign.
How To Dominate The Conversation For Marketing
Think of marketing as the ability to dominate the conversation among your target audience so they remember your brand.
The Science Of Banner Advertising Effectiveness: Are Banner Ads Effective?
The big question is whether banner advertising really works. We look at scientific research to determine the answer.
Maintaining A Healthy Lifestyle Is Important For Entrepreneurs
As an entrepreneur, there’s an urgency about the work we do. Between client work, the sales process, and all the peripheral work that’s necessary to keep the business running (think contracts and accounting) you may imagine that there isn’t enough time in the day to get it all done, even with a team in place.