Companies like The Trade Desk are in a great place as they recently went public. We’ll continue to see companies either getting bought or going public.
Programmatic allows for businesses to develop new revenue opportunities and protect existing clients. There are three types of pricing strategies an agency can deploy for their programmatic offering.
If someone, or something, is the focal point, then that person or thing will seem to be the reason that something happens.
Across social media and programmatic platforms here are three ways marketers can deploy Agile Marketing techniques within their organization.
Preparation is critically important to the success of an advertising campaign.
Think of marketing as the ability to dominate the conversation among your target audience so they remember your brand.
The big question is whether banner advertising really works. We look at scientific research to determine the answer.
As an entrepreneur, there’s an urgency about the work we do. Between client work, the sales process, and all the peripheral work that’s necessary to keep the business running (think contracts and accounting) you may imagine that there isn’t enough time in the day to get it all done, even with a team in place.
A great way to grow a business is based on developing partnerships. Here are two ways to develop partnerships in your industry.
IFTTT works with recipes as a way to define exactly where the content comes from, where it goes and what happens when it gets there.
No matter your business, or the purpose of your site, chances are that capturing consumer information is going to be very important for your business
Brands have been sponsoring Periscope live streams since 2015 through direct relationships with creators, and officially through Twitter since September 2016.