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Programmatic to be 83% of US Display Advertising by 2017
November 1, 2013
Agency powerhouse Magna Global and research giant eMarketer released updated forecasts for the programmatic marketplace. The report is aptly titled: Programmatic Ad Spend Set to Soar.
Programmatic Everywhere
October 29, 2013
A new IAB and Winterberry Group study called Programmatic Everywhere? (Programmatic Everywhere!) shows the updated marketplace for programmatic media and its value proposition.