Blog
Marketing And Advertising Campaign Ideas
Tonight I’m going to the LA Weekly Sips and Sweets event at the Petersen Automotive Museum. This is a great way to meet chefs and foodie Influencers. It’s a great way to connect with people over shared interests, good food and tasty cocktails.
Silicon Beach Fest Downtown Los Angeles
For the second time this year Kevin Winston held Silicon Beach Fest. Yesterday it was held at Cntrl Collective in Downtown.
RECOGNIZE NEGATIVE MINDSET AND PUSH IT ASIDE (PART 3)
Over the last two days we’ve been talking about mindset. In some cases negative mindset will prevent you from starting your big project.
RECOGNIZE NEGATIVE MINDSET AND PUSH IT ASIDE (PART 2)
In yesterday’s post we talked about mindset. Today, we continue that conversation about mindset.
Recognize Negative Mindset And Push It Aside (Part 1)
Let’s talk about mindset. This is not just an abstract point of view on how you feel, this is a palpable and tangible element to one’s success or failure.
Facebook Ad Performance During The Thanksgiving Weekend
Every year around the holidays we see the consumer behavior changes. For publishers that track their page view rates some see spikes in visits, and others see dips.
Three Reasons Why Small Businesses Should Be Engaging In Digital Marketing
Inspired by this article in Search Engine Land here are three reasons why small businesses should be engaging in digital marketing.
The Jobs Of The Future Will Be The Jobs Robots Can’t Do: Programmatic Advertising Edition
Programmatic advertising represents a massive evolution in the way advertising is transacted. At its outset this new data driven and algorithmic decision making process seemed to be a big win for marketers.
3 Ways Marketers Can Remain Responsive To The Market
Responsiveness is important. As of this writing I’m handling an issue with my site. It’s down, and I can’t access it.
How Publishers Can Leverage Ad Tech To Build New Business Models With Audience Extension
Today on Digiday we read an update to the Confessions Series, where advertising executives speak anonymously in exchange for candor.
I Want The Flamin’ Hot Pants, But I’ll Settle For The Purrfect Onsie
When marketers setup campaigns it’s important to envision the consumer journey. I’m a lifelong student of consumer behavior when it is impacted by media.
The Rise Of Custom Audience Targeting
The rise of custom audience targeting is a very important part of the evolution of the digital advertising ecosystem.
