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How Small Business Can Market Like The Big Political Advertising Groups
It is estimated that $10B is spent on election advertising some of this is broad targeting to wide swaths of audiences in the US. Many of these ads are very highly targeted to individuals based on demographic data, interests, attitudes, purchase habits and data that suggests leaning toward certain points of view.
Programmatic Media Is The Opportunity To Compete With The Largest Brands In The World
If you’re a marketer there is an amazing revolution happening with advertising today. In November I wrote for BrandQuarterly.com about Data and Automation and how to leverage these changes.
Three Facebook Ad Optimization Tips
Optimizing ads on Facebook is fickle business. Here are three tips to make sure your ads work well.
How We Define Geo-Behavioral Targeting
In yesterday’s post, we talked about Place Based Remarketing, and on Thursday we talked about hyperlocal ads. You can learn more about it from our product page here. Today we’re talking about Geo-Behavioral Targeting which is an extension of hyperlocal advertising.
How Location Remarketing Reaches Your Best Customers Outside Your Store
In yesterday’s post, we talked about hyperlocal advertising. You can learn more about it from our product page here. Today we’re talking about Place Based Remarketing, an extension of hyperlocal.
How Hyperlocal Targeting Changes The Game for Small Marketers and Large Enterprises
What is hyperlocal advertising?
We throw out that term with reverence because it is such an immensely powerful tool for marketers big and small to deploy.
How Programmatic Buyers Can Reduce Ad Fraud, Bulk Up Viewability and Come To Love The Programmatic Ecosystem
In yesterday’s post we looked at eMarketer’s report speaking to programmatic fraud fears. You can read the eMarketer article here and yesterday’s post here.
Programmatic Ad Fraud Fears Require A Call To Action
Programmatic is a robust and still growing opportunity for our ecosystem. With change comes opportunity and apprehension, as evidenced by the latest report from eMarketer showing that “nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys.”
Why Do Marketers Take Their Programmatic Investment Teams In-House?
In recent years marketers have taken their programmatic media buying in house. Netflix, P&G, HP all run their own programmatic investment teams.
Programmatic Advertising Is Fundamentally About Humans
The programmatic advertising space is amazing. It gives advertisers and publishers the ability to meet, decide on the best price for an ad impression, and transfer delivery data back to all parties.
How Social Proof Factors Into Your Social Marketing Efforts
Weekends are for rejuvenation. It’s time to sleep, read, be with family and recharge your mind from last week, and to prepare for next week.
RIP Sweet Vine – Or Why You Should Diversify Your Social Media Marketing Strategy
Vine is my favorite social media platform and I’m sad to see it go. In celebration of the community and the silliness of the platform here are 10 of my favorite Vines!