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Facebook Ad Spending And Higher CPMs

If you’re a marketer on Facebook you should be paying attention to the pricing of your Facebook ads. Big brand marketers are flooding the market with a glut of spending.

How Maximize Facebook Ad Targeting

Facebook is a powerful marketing platform and there are lots of ways to reach really precise audiences on Facebook. So here are a few tips and tricks for marketers small and large who want to make the most out of the Facebook algorithm and the immense treasure trove of data housed within Facebook.

The Importance Of Facebook Engagement Ads Remarketing Capabilities

Some powerful new targeting is available within Facebook. If you’re a marketer looking to capture attention after users have clicked on a lead form, or who have watched 50% of your video Facebook makes it easy to reach those particular users with custom audiences.

Takeaways From The ThinkLA Programmatic Summit

In today’s ThinkLA Programmatic conference, setup in partnership with the Interactive Advertising Bureau, marketers, agencies, technology vendors and publishers got together to discuss the evolution of the programmatic advertising space.

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