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Takeaways From The ThinkLA Programmatic Summit

In today’s ThinkLA Programmatic conference, setup in partnership with the Interactive Advertising Bureau, marketers, agencies, technology vendors and publishers got together to discuss the evolution of the programmatic advertising space.

How To Use Programmatic Solutions To Invigorate Your Agency

In yesterday’s post we discussed how companies can initiate a revolution in their enterprise with the adoption of programmatic media. Today we’ll take a real use case, the evolution of as a way to show how these steps play out with a real company.

How Small Business Can Market Like The Big Political Advertising Groups

It is estimated that $10B is spent on election advertising some of this is broad targeting to wide swaths of audiences in the US. Many of these ads are very highly targeted to individuals based on demographic data, interests, attitudes, purchase habits and data that suggests leaning toward certain points of view.

How We Define Geo-Behavioral Targeting

In yesterday’s post, we talked about Place Based Remarketing, and on Thursday we talked about hyperlocal ads. You can learn more about it from our product page here. Today we’re talking about Geo-Behavioral Targeting which is an extension of hyperlocal advertising.

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