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Some tips for effective marketing and advertising campaigns

Marketing And Advertising Campaign Ideas

Tonight I’m going to the LA Weekly Sips and Sweets event at the Petersen Automotive Museum. This is a great way to meet chefs and foodie Influencers. It’s a great way to connect with people over shared interests, good food and tasty cocktails.

Welcome to Downtown LA sign above speakers at Silicon Beach Fest

Silicon Beach Fest Downtown Los Angeles

For the second time this year Kevin Winston held Silicon Beach Fest. Yesterday it was held at Cntrl Collective in Downtown.

RECOGNIZE NEGATIVE MINDSET AND PUSH IT ASIDE (PART 3)

Over the last two days we’ve been talking about mindset. In some cases negative mindset will prevent you from starting your big project.

Two men and two women looking at their smartphones with a red backdrop

RECOGNIZE NEGATIVE MINDSET AND PUSH IT ASIDE (PART 2)

In yesterday’s post we talked about mindset. Today, we continue that conversation about mindset.

Turn a negative mindset into a positive one

Recognize Negative Mindset And Push It Aside (Part 1)

Let’s talk about mindset. This is not just an abstract point of view on how you feel, this is a palpable and tangible element to one’s success or failure.

Facebook ad performance varies based on your targeting and how interested your consumers are to your message

Facebook Ad Performance During The Thanksgiving Weekend

Every year around the holidays we see the consumer behavior changes. For publishers that track their page view rates some see spikes in visits, and others see dips.

Small business digital marketing lets customers discover great local companies

Three Reasons Why Small Businesses Should Be Engaging In Digital Marketing

Inspired by this article in Search Engine Land here are three reasons why small businesses should be engaging in digital marketing.

How programmatic ad buying is a job of the future with humans tending to robots

The Jobs Of The Future Will Be The Jobs Robots Can’t Do: Programmatic Advertising Edition

Programmatic advertising represents a massive evolution in the way advertising is transacted. At its outset this new data driven and algorithmic decision making process seemed to be a big win for marketers.

A man and woman in front of a computer with charts

3 Ways Marketers Can Remain Responsive To The Market

Responsiveness is important. As of this writing I’m handling an issue with my site. It’s down, and I can’t access it.

Audience extension campaigns are a new revenue source for publishers

How Publishers Can Leverage Ad Tech To Build New Business Models With Audience Extension

Today on Digiday we read an update to the Confessions Series, where advertising executives speak anonymously in exchange for candor.

Holiday marketing is a chance to create deeper consumer connections

I Want The Flamin’ Hot Pants, But I’ll Settle For The Purrfect Onsie

When marketers setup campaigns it’s important to envision the consumer journey. I’m a lifelong student of consumer behavior when it is impacted by media.