How Programmatic Buyers Can Reduce Ad Fraud, Bulk Up Viewability and Come To Love The Programmatic Ecosystem
In yesterday’s post we looked at eMarketer’s report speaking to programmatic fraud fears. You can read the eMarketer article here and yesterday’s post here.
Programmatic is a robust and still growing opportunity for our ecosystem. With change comes opportunity and apprehension, as evidenced by the latest report from eMarketer showing that “nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys.”
In recent years marketers have taken their programmatic media buying in house. Netflix, P&G, HP all run their own programmatic investment teams.
The programmatic advertising space is amazing. It gives advertisers and publishers the ability to meet, decide on the best price for an ad impression, and transfer delivery data back to all parties.
Weekends are for rejuvenation. It’s time to sleep, read, be with family and recharge your mind from last week, and to prepare for next week.
Vine is my favorite social media platform and I’m sad to see it go. In celebration of the community and the silliness of the platform here are 10 of my favorite Vines!
The streamlined approach reflects the work that resonates with BrillMedia.co clients.Our focus is Hyperlocal advertising, and the work that extends out of that core business is Enterprise Programmatic and Small Business Solutions.
There are 70 classic Personicx clusters, which are data sets derived from publicly available data, surveys, and private data sets.
Facebook advertising is super powerful. Often we’re asked to detail how Facebook data is derived, defined and delivered. So, here are some details about Facebook’s ad targeting
Facebook Lead Ads are now over a year old. They let the marketer convert a user directly from within an ad unit by sharing key points of information such as email address, name and phone number. Here are three points to remember for lead ad campaigns and some tips for success.
It’s clear that before maximizing revenue, sales organizations (and entrepreneurs of all stripes) need to define exactly what they are and what the market opportunity actually is.
Advertising is powerful in its ability to hone in on the right people, and give them messages they didn’t even know they are primed for.