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Programmatic Ad Fraud Fears Require A Call To Action

Programmatic is a robust and still growing opportunity for our ecosystem. With change comes opportunity and apprehension, as evidenced by the latest report from eMarketer showing that “nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys.”

Where Does Your Facebook Data Come From?

Facebook advertising is super powerful. Often we’re asked to detail how Facebook data is derived, defined and delivered. So, here are some details about Facebook’s ad targeting

The Sales Feedback Loop For Media Publishers

It’s clear that before maximizing revenue, sales organizations (and entrepreneurs of all stripes) need to define exactly what they are and what the market opportunity actually is.

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