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Periscope creator Alex Khan and Robert Brill

Part 1: Periscope Creator Interview: Alex Khan

Earlier this year Alex Khan was in Los Angeles. If you don’t know who he is Alex is one of the top Periscope creators, currently with 131k followers and over 46MM likes as of this writing and he runs a blog for the best Periscope tips on AlexKhan.tv.

Hyperlocal mobile advertising gives marketers the ability to pinpoint their customers based on location

HyperLocal is the Future of Programmatic RTB Advertising

Recently we were interviewed by TheCarnageReport about our views on programmatic advertising, the future of media, and how publishers and advertisers should best leverage the programmatic. An excerpt is below, and the full interview can be read here.

A man with a yellow backpack standing at railroad tracks waiting for his train on a mobile device

Top Periscope Creators

With the creation of Meerkat and Periscope everyone now has the ability to be part of a live streaming world.

Influencer marketing ecosystem has lots of new opportunities

Influencer Marketing Ecosystem Updates

In the month since we published the first ever Influencer Marketing Landscape Infographic we received great feedback about the ecosystem.
A few companies who are doing great work with influencers have been added to the chart across categories.

Influencer marketing ecosystem has lots of new opportunities

Organizing the Influencer Marketing Landscape

This is a complicated space with advertising agencies, PR companies, influencer specialist agencies, measurement companies, research businesses, individual creators and social media platforms working in compliment of each other to reach consumers.

The programmatic decision tree about real time bidding and programmatic direct buys

The Programmatic Decision Tree From eMarketer

eMarketer continues to share important data for the evolution of the programmatic marketplace.  If you’re not sure about programmatic media, whether you’re buying it, or how you can buy it take a look at this simple decision tree.  Use it to identify the type of programmatic media you’re buying.

Digital media creates opportunities for understanding consumer behavior

Digital Media Incursions

A recent article on Quartz, Thanks to audit firms, Math Men are taking over Madison Avenue, points the spotlight at new entrants into the advertising business.  Consultants are incurring on advertising agency territory with acquisitions of nimble creative, digital and traditional media shops.

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