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eMarketer continues to share important data for the evolution of the programmatic marketplace. If you’re not sure about programmatic media, whether you’re buying it, or how you can buy it take a look at this simple decision tree. Use it to identify the type of programmatic media you’re buying.
If you want to hear some smart commentary and a broad overview of the programmatic landscape check out this video from OpenX and their Demand Fusion SSP.
In an interesting earnings call on Friday, 2/13, IPG stated their intention to stop the practice of selling programmatic media on a non-disclosed basis.
ReelNReel listed a few of the top programmatic video platforms.
Superbowl 2015 marks the first time a programmatic TV add was purchased on such a high profile show.
A recent article on Quartz, Thanks to audit firms, Math Men are taking over Madison Avenue, points the spotlight at new entrants into the advertising business. Consultants are incurring on advertising agency territory with acquisitions of nimble creative, digital and traditional media shops.
In a recent post on AdExchanger titled GRP Integration Is A Waste Of Time Joe Mandel, President of PrecisionDemand argues the merits of pushing past GRP / TRP digital video buying in today’s landscape. One key point is that GRP as measurement, simply reach vs frequency, is a way of delivering campaigns without the benefit of vivid metrics relating to length of exposure, lifts in interest and ad interactivity. Agreed.
Agency powerhouse Magna Global and research giant eMarketer released updated forecasts for the programmatic marketplace. The report is aptly titled: Programmatic Ad Spend Set to Soar.
A new IAB and Winterberry Group study called Programmatic Everywhere? (Programmatic Everywhere!) shows the updated marketplace for programmatic media and its value proposition.