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Thoughts on the GRP TRP debate

Data is a Casualty of Digital GRP TRP Campaigns

In a recent post on AdExchanger titled GRP Integration Is A Waste Of Time Joe Mandel, President of PrecisionDemand argues the merits of pushing past GRP / TRP digital video buying in today’s landscape. One key point is that GRP as measurement, simply reach vs frequency, is a way of delivering campaigns without the benefit of vivid metrics relating to length of exposure, lifts in interest and ad interactivity. Agreed.

Programmatic media ecosystem chart

Programmatic Everywhere

A new IAB and Winterberry Group study called Programmatic Everywhere? (Programmatic Everywhere!) shows the updated marketplace for programmatic media and its value proposition.

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