Blog
Part 1: Periscope Creator Interview: Alex Khan
Earlier this year Alex Khan was in Los Angeles. If you don’t know who he is Alex is one of the top Periscope creators, currently with 131k followers and over 46MM likes as of this writing and he runs a blog for the best Periscope tips on AlexKhan.tv.
Sazan Barzani on Influencer Marketing Success
Great viewpoint about influencer marketing from fashion influencer Sazan Barzani!
HyperLocal is the Future of Programmatic RTB Advertising
Recently we were interviewed by TheCarnageReport about our views on programmatic advertising, the future of media, and how publishers and advertisers should best leverage the programmatic. An excerpt is below, and the full interview can be read here.
Top Periscope Creators
With the creation of Meerkat and Periscope everyone now has the ability to be part of a live streaming world.
Influencer Marketing Ecosystem Updates
In the month since we published the first ever Influencer Marketing Landscape Infographic we received great feedback about the ecosystem.
A few companies who are doing great work with influencers have been added to the chart across categories.
Organizing the Influencer Marketing Landscape
This is a complicated space with advertising agencies, PR companies, influencer specialist agencies, measurement companies, research businesses, individual creators and social media platforms working in compliment of each other to reach consumers.
The Programmatic Decision Tree From eMarketer
eMarketer continues to share important data for the evolution of the programmatic marketplace. Â If you’re not sure about programmatic media, whether you’re buying it, or how you can buy it take a look at this simple decision tree. Â Use it to identify the type of programmatic media you’re buying.
Programmatic Sophistication and the Demand Stack With OpenX Demand Fusion SSP
If you want to hear some smart commentary and a broad overview of the programmatic landscape check out this video from OpenX and their Demand Fusion SSP.
The Programmatic Goldrush is Ending According To IPG Head
In an interesting earnings call on Friday, 2/13, IPG stated their intention to stop the practice of selling programmatic media on a non-disclosed basis.Â
On Programmatic Video Platforms
ReelNReel listed a few of the top programmatic video platforms.
The Superbowl 2015 Programmatic Ad
Superbowl 2015 marks the first time a programmatic TV add was purchased on such a high profile show.
Digital Media Incursions
A recent article on Quartz, Thanks to audit firms, Math Men are taking over Madison Avenue, points the spotlight at new entrants into the advertising business.  Consultants are incurring on advertising agency territory with acquisitions of nimble creative, digital and traditional media shops.
