Blog
Finding Those Paid Media Insights That Grow Your Business
How do you find those paid media insights that help you grow your business?
Need A Digital Marketing Strategy? You May Already Have One
You don’t need to set out to have a digital marketing strategy in order to get a digital marketing strategy.
Paid Media Engagement Is More Than A Vanity Metric
Do you ever wonder what the value of paid media engagement is with regard to digital marketing?
Should You Add Another Channel to Your Paid Media? Maybe Not
Before you add another paid media channel to your marketing mix, try maximizing what’s already working .
Your Paid Media Needs A Strategy
The biggest mistake we see business owners make with paid media is that they don’t actually have a paid media strategy.
Don’t Run Paid Media While Learning How To Run Paid Media
We business owners like to think that we’re good enough at everything, but that’s a mistake when it comes to paid media.
Need Brand Safety With Your Advertising? Demand Side Platforms Have You Covered
Brand safety for advertisers is one of the many great tools provided by demand side platforms (DSPs).
With Contextual Targeting, You Can Target Ads to Specific URLs
The contextual targeting capabilities within demand side platforms (DSPs) enable you to target ads to specific URLs.
Know Your Audience Before You Launch A Paid Media Campaign
In order to get the most out of a paid media campaign, you must know your audience before you launch.
Changes to Advertising Data Require New Approach to Paid Media
Due to changes in advertising data, advertisers need to take a more holistic approach to paid media performance.
Ad Creative For Your Paid Media Campaign
Do you want scary-good paid media? Figure out your mix of ad creative and you will be golden!
Stuck On 200 Video Views On Social? Paid vs Organic Social.
Which wins in the battle between paid vs organic social?
