How do you find those paid media insights that help you grow your business?
You don’t need to set out to have a digital marketing strategy in order to get a digital marketing strategy.
Do you ever wonder what the value of paid media engagement is with regard to digital marketing?
Before you add another paid media channel to your marketing mix, try maximizing what’s already working .
The biggest mistake we see business owners make with paid media is that they don’t actually have a paid media strategy.
We business owners like to think that we’re good enough at everything, but that’s a mistake when it comes to paid media.
Brand safety for advertisers is one of the many great tools provided by demand side platforms (DSPs).
The contextual targeting capabilities within demand side platforms (DSPs) enable you to target ads to specific URLs.
In order to get the most out of a paid media campaign, you must know your audience before you launch.
Due to changes in advertising data, advertisers need to take a more holistic approach to paid media performance.
Do you want scary-good paid media? Figure out your mix of ad creative and you will be golden!
Which wins in the battle between paid vs organic social?