Site remarketing allows advertisers to serve ads to people who recently visited their site. If you stop there, and you do this, you are doing remarketing. But, let’s dive into how this happens, and the types of ways site remarketing can be activated.

In this episode we’ll start talking about the different types of remarketing that can be deployed for advertisers.

Remarketing is one of the most powerful tools available for advertisers, and in the next few post, we’ll dive into details about what it is, how you can deploy it, and the theory behind remarketing.

In this post, we are rounding out the use cases for dynamic creative.

We discuss dynamic creative with a focus on the benefits for the ad buying team, who is responsible for driving performance for the advertiser.

We discuss dynamic creative with a focus on the benefits for the ad buying team, who is responsible for driving performance for the advertiser.

In this post, we are looking into the logic for dynamic creative, including how to use dynamic creative for remarketing.

Dynamic advertising creative is a really important treasure for marketers, because this technology allows us communicate one to one between the brand and the consumer.

When we talk about dynamic creative we’re talking about letting the ad messages change based on the connection to the user, using technology.

Contextual targeting is the deployment of web crawlers, machine learning, algorithms, and data scientist with the objective of letting web browsing behavior indicate what a user is interested in.

We look at some of the feature solutions such as sentiment targeting that contextual data companies make available to advertisers.