Blog

How To Turn On Site Remarketing
Site remarketing allows advertisers to serve ads to people who recently visited their site. If you stop there, and you do this, you are doing remarketing. But, let’s dive into how this happens, and the types of ways site remarketing can be activated.

Types of Remarketing Signals
In this episode we’ll start talking about the different types of remarketing that can be deployed for advertisers.

Introduction To Remarketing
Remarketing is one of the most powerful tools available for advertisers, and in the next few post, we’ll dive into details about what it is, how you can deploy it, and the theory behind remarketing.

Top Dynamic Creative Companies
In this post, we are rounding out the use cases for dynamic creative.

Logic For Dynamic Creative
We discuss dynamic creative with a focus on the benefits for the ad buying team, who is responsible for driving performance for the advertiser.

Dynamic Creative For Advertisers
We discuss dynamic creative with a focus on the benefits for the ad buying team, who is responsible for driving performance for the advertiser.

Logic For Dynamic Creative Remarketing
In this post, we are looking into the logic for dynamic creative, including how to use dynamic creative for remarketing.

Dynamic Advertising Creative
Dynamic advertising creative is a really important treasure for marketers, because this technology allows us communicate one to one between the brand and the consumer.

Dynamic Creative For Creative Teams
When we talk about dynamic creative we’re talking about letting the ad messages change based on the connection to the user, using technology.

Contextual Targeting Recap
Contextual targeting is the deployment of web crawlers, machine learning, algorithms, and data scientist with the objective of letting web browsing behavior indicate what a user is interested in.

Top Contextual Targeting Companies
In this post, we’ll look at some of the companies in the contextual data marketplace.

Featured Contextual Data Companies
We look at some of the feature solutions such as sentiment targeting that contextual data companies make available to advertisers.