Simplifying the process of setting paid media KPIs can be achieved by aligning the KPI with the specific stage of the sales funnel.

Using these paid-media methods, we were able to boost ecommerce sales from $72,000 per month to $167,000 per month.

If you want your paid media campaigns to be successful, be sure to avoid these five paid media mistakes.

Here are some of the many advantages of programmatic advertising.

If you need help reaching consumers in a narrow, targeted way, you really want to understand the data segmentation capabilities within a demand side platform.

Here are five steps to take right now to improve your ad performance on Meta (Facebook and Instagram).

Your key performance indicator (KPI) should be the closest thing that you can possibly get to a sale.

What are DSPs and why are they important?

Make the most out of your paid media investment.

What does accountability look like for a paid media agency?

The differentiating factors are actually strategy and strategic thinking.

Facebook wants advertisers to run broad targeting.