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Dynamic Creative for Advertising

Dynamic Advertising Creative

Dynamic advertising creative is a really important treasure for marketers, because this technology allows us communicate one to one between the brand and the consumer.

Contextual Targeting

Contextual Targeting Recap

Contextual targeting is the deployment of web crawlers, machine learning, algorithms, and data scientist with the objective of letting web browsing behavior indicate what a user is interested in.

Advertising Viewability

Advertising Viewability

Contextual data companies are using web trackers to review sites across the web, and measure the advertising viewability activities that are happening on these sites and pages.

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