Blog

Don’t Struggle With Paid Media KPIs
Simplifying the process of setting paid media KPIs can be achieved by aligning the KPI with the specific stage of the sales funnel.

Boost Ecommerce Sales Using Paid Media (Case Study)
Using these paid-media methods, we were able to boost ecommerce sales from $72,000 per month to $167,000 per month.

Paid Media Mistakes to Avoid
If you want your paid media campaigns to be successful, be sure to avoid these five paid media mistakes.

The Advantages of Programmatic Advertising
Here are some of the many advantages of programmatic advertising.

The Capabilities Of Demand Side Platforms
If you need help reaching consumers in a narrow, targeted way, you really want to understand the data segmentation capabilities within a demand side platform.

How to Improve Ad Performance on Meta
Here are five steps to take right now to improve your ad performance on Meta (Facebook and Instagram).

Do You Know Your Key Performance Indicators?
Your key performance indicator (KPI) should be the closest thing that you can possibly get to a sale.

Demand Side Platforms
What are DSPs and why are they important?

Checklist: 9 Must Know Items For A Successful Paid Media Launch
Make the most out of your paid media investment.

Is Your Paid Media Agency Accountable?
What does accountability look like for a paid media agency?

How Do You Differentiate Between Paid Media Agencies?
The differentiating factors are actually strategy and strategic thinking.

Should You Be Running Broad Facebook Targeting?
Facebook wants advertisers to run broad targeting.