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Ad Tech Spotlight: Programmatic TV Push To Receive M&A Boost
One of the key benefits of adopting programmatic ad buying in the TV ecosystem is the ability to transact media on smaller budgets, bringing a wealth of new opportunities from the digital arena, according to Robert Brill, founder and CEO of Los Angeles-based marketing firm BrillMedia.co.
Helping Agencies With Programmatic Advertising: The Agency Trading Desk
We provide expert knowledge about this complex ecosystem, bring our clients multiple DSP relationships without the minimum fees normally associated with agency direct relationships, and in many cases offer solutions that are used for business and product extensions.
BrillMedia.co Ranked Top Programmatic Consulting Firm
BrillMedia.co was ranked as one of the top consultants in Digital Ad Blog’s list of top programmatic consulting firms.
How Does Location Targeting And Audience Targeting Work?
Web behavior, purchase data and financial information that can be tracked digitally is tracked, anonymized, aggregated and passed around by an ecosystem of data providers and ad tech companies.
How To Maintain Brand Safety In Programmatic Ad Buying
For advertisers that are unsure of how to approach safety through programmatic channels here are a few ways to ensure you brand stays safe while achieving the needed reach to push the enterprise forward.
Overturned FCC Privacy Rules To Change The Digital Advertising Ecosystem
The results of this change will see big broadband companies and their treasure troves of consumer data competing more directly with big media companies like Google, Facebook and Amazon.
Programmatic Media Is 78% Of The Display Advertising Ecosystem
The reason this is important is to understand why programmatic is becoming synonymous with digital display advertising.
Seven Points To Consider When Choosing Your Demand Side Platform Partners
Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer.
Rubicon Risk, Turn Acquisition and the Programmatic Ecosystem
Companies like The Trade Desk are in a great place as they recently went public. We’ll continue to see companies either getting bought or going public.
Setting Up Infrastructure For The Programmatic Agency: Four Considerations
Programmatic allows for businesses to develop new revenue opportunities and protect existing clients. There are three types of pricing strategies an agency can deploy for their programmatic offering.
Getting Your Customers To Think Your Business Is The Best With Ad Messaging
If someone, or something, is the focal point, then that person or thing will seem to be the reason that something happens.
Agile Marketing In Programmatic Media and Social Marketing
Across social media and programmatic platforms here are three ways marketers can deploy Agile Marketing techniques within their organization.