Advertising Agency Blog

For advertisers, contextual is about targeting people based on the content and context of a page.

Contextual targeting is a way to reach people based on the context and content of a page or app.

Hyperlocal data targeting is a versatile platform of data signals that gives advertisers the opportunity to reach people based on the places we all go in the physical world.

Today we’ll talk about some of the setup that is necessary to turn on location advertising for a campaign.

The core elements of a location advertising campaign are about knowing the places that our audience goes, and serving them ads.

In this post we’re going to discuss first party data, also known as retargeting or remarketing data.

In this series we are looking at advertising technology with a view of the programmatic landscape and demand side platforms, or DSPs.