Keyword targeting lets us run ads on pages across the web that contain the keywords we want to surround.
URL targeting gives us a lot of control over where our ads are seen and run.
Robert Brill discusses How to Rebuild in the Post COVID Economy.
Robert Brill, CEO of Brillmedia.co discusses 7 Actionable Business and Email Marketing Tips to Survive the Recession.
For advertisers, contextual is about targeting people based on the content and context of a page.
Contextual targeting is a way to reach people based on the context and content of a page or app.
Robert Brill, CEO of Brillmedia.co, speaks to OOH Today about giving small companies access to the best digital advertising technologies.
Hyperlocal data targeting is a versatile platform of data signals that gives advertisers the opportunity to reach people based on the places we all go in the physical world.
Today we’ll talk about some of the setup that is necessary to turn on location advertising for a campaign.
The core elements of a location advertising campaign are about knowing the places that our audience goes, and serving them ads.
In this post we’re going to discuss first party data, also known as retargeting or remarketing data.
Digital marketing is an incredible value add for anyone who knows how to make the practice work for them, and a big mystery for those who don’t have the skills or technical knowledge.