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Web behavior, purchase data and financial information that can be tracked digitally is tracked, anonymized, aggregated and passed around by an ecosystem of data providers and ad tech companies.
For advertisers that are unsure of how to approach safety through programmatic channels here are a few ways to ensure you brand stays safe while achieving the needed reach to push the enterprise forward.
The results of this change will see big broadband companies and their treasure troves of consumer data competing more directly with big media companies like Google, Facebook and Amazon.
The reason this is important is to understand why programmatic is becoming synonymous with digital display advertising.
Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer.
Companies like The Trade Desk are in a great place as they recently went public. We’ll continue to see companies either getting bought or going public.
Programmatic allows for businesses to develop new revenue opportunities and protect existing clients. There are three types of pricing strategies an agency can deploy for their programmatic offering.
If someone, or something, is the focal point, then that person or thing will seem to be the reason that something happens.
Across social media and programmatic platforms here are three ways marketers can deploy Agile Marketing techniques within their organization.
Preparation is critically important to the success of an advertising campaign.
Think of marketing as the ability to dominate the conversation among your target audience so they remember your brand.
The big question is whether banner advertising really works. We look at scientific research to determine the answer.