Blog

Dynamic Advertising Creative
Dynamic advertising creative is a really important treasure for marketers, because this technology allows us communicate one to one between the brand and the consumer.

Dynamic Creative For Creative Teams
When we talk about dynamic creative we’re talking about letting the ad messages change based on the connection to the user, using technology.

Contextual Targeting Recap
Contextual targeting is the deployment of web crawlers, machine learning, algorithms, and data scientist with the objective of letting web browsing behavior indicate what a user is interested in.

Top Contextual Targeting Companies
In this post, we’ll look at some of the companies in the contextual data marketplace.

Featured Contextual Data Companies
We look at some of the feature solutions such as sentiment targeting that contextual data companies make available to advertisers.

Sentiment Targeting Weather Triggers
We look at some of the feature solutions such as sentiment targeting that contextual data companies make available to advertisers.

Advertising Viewability
Contextual data companies are using web trackers to review sites across the web, and measure the advertising viewability activities that are happening on these sites and pages.

Brand Safety In Advertising
Brand safety lets advertisers avoid ad targeting alongside content that would hurt their brand.

How To Run URL Contextual Targeting
The core idea for URL targeting is to do some upfront setup work to find the key pages that signal an interested consumer.

Domain Contextual Targeting Use Cases
When we deploy domain targeting we think about sites and apps that really speak to a specific type of audience.

Contextual Keyword Targeting Use Cases
Keyword targeting lets us run ads on pages across the web that contain the keywords we want to surround.

How Does URL Contextual Targeting Work?
URL targeting gives us a lot of control over where our ads are seen and run.