Dynamic advertising creative is a really important treasure for marketers, because this technology allows us communicate one to one between the brand and the consumer.

When we talk about dynamic creative we’re talking about letting the ad messages change based on the connection to the user, using technology.

Contextual targeting is the deployment of web crawlers, machine learning, algorithms, and data scientist with the objective of letting web browsing behavior indicate what a user is interested in.

We look at some of the feature solutions such as sentiment targeting that contextual data companies make available to advertisers.

We look at some of the feature solutions such as sentiment targeting that contextual data companies make available to advertisers.

Contextual data companies are using web trackers to review sites across the web, and measure the advertising viewability activities that are happening on these sites and pages.

Brand safety lets advertisers avoid ad targeting alongside content that would hurt their brand.

The core idea for URL targeting is to do some upfront setup work to find the key pages that signal an interested consumer.

When we deploy domain targeting we think about sites and apps that really speak to a specific type of audience.

URL targeting gives us a lot of control over where our ads are seen and run.