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Today on Digiday we read an update to the Confessions Series, where advertising executives speak anonymously in exchange for candor.
When marketers setup campaigns it’s important to envision the consumer journey. I’m a lifelong student of consumer behavior when it is impacted by media.
The rise of custom audience targeting is a very important part of the evolution of the digital advertising ecosystem.
As trading desk advertising becomes the de-facto way media agencies operate, programmatic ad buying knowledge becomes critical to have.
If you’re a marketer on Facebook you should be paying attention to the pricing of your Facebook ads. Big brand marketers are flooding the market with a glut of spending.
Recently I was asked to share some thoughts on digital marketing for our friends at Silicon Beach Magazine.
Facebook is a powerful marketing platform and there are lots of ways to reach really precise audiences on Facebook. So here are a few tips and tricks for marketers small and large who want to make the most out of the Facebook algorithm and the immense treasure trove of data housed within Facebook.
Some powerful new targeting is available within Facebook. If you’re a marketer looking to capture attention after users have clicked on a lead form, or who have watched 50% of your video Facebook makes it easy to reach those particular users with custom audiences.
At Digiday’s Programmatic Summit marketers were asked about their frustrations with programmatic advertising. A big issue is “telling the difference between vendors”.
In today’s ThinkLA Programmatic conference, setup in partnership with the Interactive Advertising Bureau, marketers, agencies, technology vendors and publishers got together to discuss the evolution of the programmatic advertising space.
According to eMarketer digital display advertising is a $25.23 business in 2016, rising to over $31.87B in 2017. You’ll see in the chart below that 73% of these dollars are being run through programmatic technologies in 2016, rising to 78% in 2017.
Late this week Adobe bought TubeMogul for $540MM. Congrats all around!