Blog
SXSW Cancelled – How Businesses Can Respond To Coronavirus
SXSW is cancelled over coronavirus fears. Hear how businesses can respond to this massive shift in the consumer economic landscape.
Speaking To Advertising And Communications Students At Pepperdine
We discussed key moments to level up in an advertising career, the programmatic opportunity, and the pairing of technical mastery with sales.
Dynamic Creative In Political Advertising
Dynamic creative is going to be a big part of the 2020 election process.
The 2020 Guide To Contextual Advertising
As the prominence on contextual targeting continues to grow, here are the ins and outs of running contextual targeting advertising campaigns to drive business performance.
“People Are The New Pixel” – A View On The Advertising Ecosystem
Hyperlocal advertising data signals are incredibly important to advertising and marketing in 2020.
How to Get More LinkedIn Engagement and Clicks
LinkedIn is giving away free attention. Here is how you make the most of organic reach to build your business on LinkedIn.
Digital Out Of Home Advertising Is A Big Opportunity
Digital out of home is a big and untapped opportunity for many marketers as they become more accessible via digital platforms.
How To Get Attention On Social Media
The overarching tip is to focus on iterative learnings about how to make a social media platform give you its free attention.
Forbes LA Business Council
Robert Brill is a member of the Forbes LA Business Council, an invitation-only organization for successful executives and entrepreneurs.
Grace From Boston: The Peloton Holiday Ad
My thesis is that Peloton will gain incredible amounts of free attention during this Christmas gift giving cycle as social media warriors aim at the brand’s fakie social media ad.
What Is The Simplest Definition Of Programmatic Advertising?
Programmatic (comprising search and display) is bigger than all traditional media. Programmatic, just display, is almost as big as TV.
Is Facebook Declining? [2020]
People are asking if Facebook is declining. Ignore what you read. Facebook is not declining. It is growing in leaps and bounds. Here’s how.
