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S&P Global quoted Robert Brill on ad fraud

Ad Tech Spotlight: Programmatic TV Push To Receive M&A Boost

One of the key benefits of adopting programmatic ad buying in the TV ecosystem is the ability to transact media on smaller budgets, bringing a wealth of new opportunities from the digital arena, according to Robert Brill, founder and CEO of Los Angeles-based marketing firm BrillMedia.co. 

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