As someone that manages dozens of Facebook ad accounts for clients and believes in the power of digital advertising, I know how important it is to have good data to run successful campaigns.
We’re very close to the point where programmatic advertising is digital advertising. According to eMarketer about 78% of digital display advertising will be transacted through programmatic media and that’s up from 65% in 2015.
The reality is, for a professional marketer or big advertiser to reach an audience, you have to be in the digital marketplace, Brill argued.
There is a major opportunity for small to midsize marketers to gain access to a host of best-in-class programmatic ad-buying capabilities, according to Robert Brill, founder and CEO of Los Angeles-based marketing firm BrillMedia.co.
One of the key benefits of adopting programmatic ad buying in the TV ecosystem is the ability to transact media on smaller budgets, bringing a wealth of new opportunities from the digital arena, according to Robert Brill, founder and CEO of Los Angeles-based marketing firm BrillMedia.co.
We provide expert knowledge about this complex ecosystem, bring our clients multiple DSP relationships without the minimum fees normally associated with agency direct relationships, and in many cases offer solutions that are used for business and product extensions.
BrillMedia.co was ranked as one of the top consultants in Digital Ad Blog’s list of top programmatic consulting firms.
Web behavior, purchase data and financial information that can be tracked digitally is tracked, anonymized, aggregated and passed around by an ecosystem of data providers and ad tech companies.
For advertisers that are unsure of how to approach safety through programmatic channels here are a few ways to ensure you brand stays safe while achieving the needed reach to push the enterprise forward.
The results of this change will see big broadband companies and their treasure troves of consumer data competing more directly with big media companies like Google, Facebook and Amazon.
The reason this is important is to understand why programmatic is becoming synonymous with digital display advertising.
Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer.