Blog
Facebook Ad Performance During The Thanksgiving Weekend
Every year around the holidays we see the consumer behavior changes. For publishers that track their page view rates some see spikes in visits, and others see dips.
Small Business Digital Marketing: 3 Reasons To Engage
Inspired by this article in Search Engine Land here are three reasons why small businesses should be engaging in digital marketing.
The Jobs Of The Future Will Be The Jobs Robots Can’t Do: Programmatic Advertising Edition
Programmatic advertising represents a massive evolution in the way advertising is transacted. At its outset this new data driven and algorithmic decision making process seemed to be a big win for marketers.
Responsive Social Marketing
Responsiveness is important. As of this writing I’m handling an issue with my site. It’s down, and I can’t access it.
Audience Extension Advertising Opportunities
Today on Digiday we read an update to the Confessions Series, where advertising executives speak anonymously in exchange for candor.
I Want The Flamin’ Hot Pants, But I’ll Settle For The Purrfect Onsie
When marketers setup campaigns it’s important to envision the consumer journey. I’m a lifelong student of consumer behavior when it is impacted by media.
Custom Digital Audiences
The rise of custom audience targeting is a very important part of the evolution of the digital advertising ecosystem.
Staffing Agency Trading Desk
As trading desk advertising becomes the de-facto way media agencies operate, programmatic ad buying knowledge becomes critical to have.
Facebook CPMs Are Increasing
If you’re a marketer on Facebook you should be paying attention to the pricing of your Facebook ads. Big brand marketers are flooding the market with a glut of spending.
Small Business Remarketing Solutions
Recently I was asked to share some thoughts on digital marketing for our friends at Silicon Beach Magazine.
Facebook Keyword Interest Targeting
Facebook is a powerful marketing platform and there are lots of ways to reach really precise audiences on Facebook. So here are a few tips and tricks for marketers small and large who want to make the most out of the Facebook algorithm and the immense treasure trove of data housed within Facebook.
Remarketing User Engagement on Facebook
Some powerful new targeting is available within Facebook. If you’re a marketer looking to capture attention after users have clicked on a lead form, or who have watched 50% of your video Facebook makes it easy to reach those particular users with custom audiences.
