Brill Media

Cyber Defense
Ad Campaign

Case Study

KPI

Targeted Site Visits

Targeted Site Visits

Cost per Click

$17.64

$17.64

Clicks

9,636

9,636

Ad Spend

$170,000

$170,000

Business Challenge

The advertiser needed to deliver an immediate communications campaign with 10 days notice. Finding a company's key audience is challenging, especially when the product speaks to a hard-to-reach audience. The campaign sought to illuminate cyber defense insight among IT decision-makers at mid to large companies.

Solution

A custom site network was created, comprised of top IT media properties and niche trade publications. First priority impressions were bought via multiple private marketplace deals. Combinations of targeted ad placements, contextual ad targeting, email sponsorships, and page takeovers created a surge in site traffic.

Outcome

Over 9,600 clicks to the site and .37% click-thru rate. Thousands of dollars in over-delivery, plus a surge in site sessions set the stage for multiple campaign renewals.

Additional Case Studies

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KPI: ROAS

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KPI: Conversions

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KPI: Leads

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KPI: ROAS

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Supercharge Your Media Buying Today

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Contact

[email protected]

10880 Wilshire Blvd., Suite 1101 Los Angeles, CA 90024

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