KPI
Leads
Leads
Lead Cost
$69.98
$69.98
Leads
1,287
1,287
Ad Spend
$35,738
$35,738
Business Challenge
The fundamental challenge is that thinking about healthcare is not fun. People don't want to confront their health issues. Minority audiences, our target, often distrust medical establishments. Our job is to breakthrough and get people to take action even when they don't want to sign up.
Solution
Zip code targeted advertising reaching consumers. Focus on local media messaging. Drive action through high frequency messages. Test multiple channels to find the top performers
Outcome
We learned early that banners and Facebook ads did well for this campaign. So, we dropped underperforming channels, deployed lots of creative variation, and dropped the cost per lead by 90%.
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Healthcare leads advertising case study​
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