The reason this is important is to understand why programmatic is becoming synonymous with digital display advertising.
According to eMarketer digital display advertising is a $25.23 business in 2016, rising to over $31.87B in 2017. You’ll see in the chart below that 73% of these dollars are being run through programmatic technologies in 2016, rising to 78% in 2017.
eMarketer continues to share important data for the evolution of the programmatic marketplace. If you’re not sure about programmatic media, whether you’re buying it, or how you can buy it take a look at this simple decision tree. Use it to identify the type of programmatic media you’re buying.