For advertisers that are unsure of how to approach safety through programmatic channels here are a few ways to ensure you brand stays safe while achieving the needed reach to push the enterprise forward.
The reason this is important is to understand why programmatic is becoming synonymous with digital display advertising.
Companies like The Trade Desk are in a great place as they recently went public. We’ll continue to see companies either getting bought or going public.
Programmatic allows for businesses to develop new revenue opportunities and protect existing clients. There are three types of pricing strategies an agency can deploy for their programmatic offering.
If someone, or something, is the focal point, then that person or thing will seem to be the reason that something happens.