Drive awareness and foot traffic for a local destination city that is a 30-90 minute drive for most people. Share the tourism value proposition for a location that is primarily discussed as an industrial commerce hub.
Focus messages on the three main benefits of visiting the city: great food, local arts and culture, accessible adventure time. Deliver consistent brand messaging across social media and banner ads. Target audiences interested in specific activities: foodies, culture lovers, and people who have demonstrated their interest in active lifestyles.
The campaign delivered over 1,200 people from outside the city for food and leisure. Email addresses were captured to bolster their email list. The local board is happy with campaign execution, and asked for multiple campaign expansions.
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