Do you need to grow your business? Let's talk about how to boost sales by priming consumers first and selling to them second.
Business need to prime consumers to buy before they ask them to buy. In practice, this would be a top-of-the-funnel media plan that includes Facebook and/or TikTok ads and maybe some connected television inventory. The goal at this point is simply getting more people interested in what you have to offer. The middle of the funnel can also include your top social media channels with the addition of programmatic banners for reach and frequency.
The messaging differs at each stage of the funnel. At the top of the funnel, you're just trying to get noticed. At the middle of the funnel, you're providing pricing, product features, and/or differentiators.
This should all help you boost sales by priming consumers first.
