There are 6 trends we are looking at for 2024. There are big opportunities for businesses to grow, but a looming recession will be a challenge for businesses. 1. AI AI will continue to rock the world. Big businesses, small businesses, technologically savvy businesses, and less savvy businesses will be able to use AI for
Elon Musk told advertisers “Go F yourself”, referencing recent waves of brands stopping their advertising on Musk’s X platform. The ad world is in shock, and there is no bigger loser in this equation than Linda Yacarrino, X’s newly minted CEO. By all accounts in the advertising business she comes with a great reputation for
You’ve probably heard about lower data fidelity in advertising right now due to recent changes in data sharing.
One of the things people find so surprising about programmatic media buying are the types and sources of the data.
What’s key to understanding contextual targeting is the data sources that this advertising technique uses to serve ads.
If you’re not sure whether you should use demand side platforms (DSPs) for your advertising campaigns, take a look at these data options.
You’ve probably heard of programmatic advertising by now, but what does it actually mean? It’s very powerful but also very complex.
When should you change paid media creative? If you change it too soon, the algorithm and your team won’t have time to find the top performers.
What’s the best creative testing frequency for paid media? Creative testing never ends, but there are some cyclical elements to it.
You’ve probably heard of creative testing for Meta ads, but maybe you’re wondering how it works in practice.
Paid media is also a real-time focus group, and this paid media feedback loop needs to influence the creative.
You may be wondering what sets paid media agencies apart from other types of advertising and marketing firms.