KPI
Leads
Leads​
Cost per Lead
$52
$52
Leads
4,807
4,807
Ad Spend
$250,000
$250,000
Business Challenge
Small data is big business, and in the business of data protection, expediency is important. That's why Google Search is the platform of choice for a company that has hours to convert its customers.
Solution
Manage advertising across hundreds of key markets, each with their own Google Search campaigns. Weekly optimizations focus on boosting the best performing keywords, position ads for top visibility, and ongoing ad copy testing.
Outcome
Optimization efforts and an eye toward ever more efficient media buying led to 35% lower lead costs than previously achieved.
Additional Case Studies
Restaurant Visits
KPI: ROAS
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Car Dealer
KPI: Leads
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School Recruitment
KPI: Registrations
- Read More
Auction advertising case study​
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