Checklist: 9 Must Know Items For A Successful Paid Media Launch

Video Transcript: Checklist: 9 Must Know Items For A Successful Paid Media Launch

What should you know prior to launching a paid media campaign? We see businesses launch campaigns and they don't have a good reason why. They launch a radio campaign because they had a radio seller approach them and have a local television station approaching them and, hey, local TV sounds good.

I read a lot about Facebook ads or a lot about TikTok ads. There are nine key elements that business owners and agencies must have in-house prior to launching a media campaign so that your paid media investment can bring you as much return as possible. Number one, KPIs, key performance indicators, an understanding of what you're trying to accomplish for the campaign.

Number two, sales or lead goals. How many leads? How many sales do you need?

Number three, baseline metrics. What's the cost per lead or cost per sale that you have achieved in the past or that you want to achieve? Number four, audience data.

Who do you want to reach? Why are they buying from you? Number five, background on prior advertising efforts.

What worked? What didn't work in the past? What have we learned?

Number six, understanding the campaigns and the business's economics. What's the value of a lead? What's the value of a sale?

Number seven, channel strategy. All the prior information gets us to a recommendation for the channels we should run. Facebook ads for this reason, TikTok ads for this reason, connected TV for this other reason.

Number eight, optimization goals. What are your expectations from every channel? And number nine, a clearly defined consumer journey.

In the following videos, we're going to take a deep dive into these components. My name is Robert. I'm the CEO of Brill Media.

We're a white label media buying partner for marketing and creative agencies. And we help businesses grow with scale, with leads and sales. Follow for more advertising and marketing tips.