What do paid media agencies do that sets them apart from other types of advertising and marketing firms?
Creative firms, for instance, specialize in building the visual identity and the visual assets, like the banner ads, the search ads, the commercials, and the audio. These creative firms create all the things that you see as a representation of the brand. General marketing firms, on the other hand, combine a lot of things. They may do creative. They may create a strategy for how you go to market. They may do social media content posting. They may buy media.
What does a paid media agency specialize in then, you may ask. What sets paid media apart is that we specialize in getting your ads in front of the right people so that they buy something.
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