BrillMedia.co

Ad Tech Spotlight: Programmatic TV Push To Receive M&A Boost

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One of the key benefits of adopting programmatic ad buying in the TV ecosystem is the ability to transact media on smaller budgets, bringing a wealth of new opportunities from the digital arena, according to Robert Brill, founder and CEO of Los Angeles-based marketing firm BrillMedia.co. 

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Today we’d like to introduce you to Robert Brill.So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
BrillMedia.co started because we saw an opportunity to give businesses access to the same tools, capabilities and expertise that are usually reserved for large advertisers with hundreds of millions of dollars to spend. In 2010, advertising took a turn towards mass automation with behavioral data and algorithms decisioning. Both create powerful ways to reach consumers. I was there helping transition my agency employer into the age of programmatic ad buying and I was an early adopter of this new age of digital advertising. So, we began in 2013 to offer marketing and advertising solutions to small and mid-size businesses so that they could benefit from these massive opportunities. Since then, we’ve taken on multiple agency clients and advertisers who want to leverage data and automation in their advertising practice.

Download the full S&P Global Report Programmatic TV Push To Receive M&A Boost

Here is an excerpt of Robert Brill’s quote from the research report:

One of the key benefits of adopting programmatic ad buying in the TV ecosystem is the ability to transact media on smaller budgets, bringing a wealth of new opportunities from the digital arena, according to Robert Brill, founder and CEO of Los Angeles-based marketing firm BrillMedia.co. 

Learn more about S&P Global’s marketing insights.

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Robert Brill

Robert is the CEO of BrillMedia.co, host of the LA Business Podcast, and host of The Great Reset on YouTube.

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