BrillMedia.co

On Programmatic Video Platforms

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ReelNReel listed a few of the top programmatic video platforms.

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ReelNReel listed a few of the top programmatic video platforms.

From experience I tend to enjoy the functionality and transparency of TubeMogul. The platform is super intuitive and the data is organized effectively to quickly see performance, derive insights and make daily optimizations. I also find their executive team straight on through their sales and support staff are super reliable, friendly and available to discuss some really tactical campaign specifics.

The upside to Videology, though, is their strong hold relationship with Mastercard, and the ability to manage a service that connects advertising impressions to purchases.  Certainly this functionality is readily available across the marketplace. Experience shows that Videology, for the right spend level, delivers this impression to purchase analysis really well.

What hasn’t been listed is YouTube’s AdWords interface.  While not specifically designed as a programmatic platform it serves to enable marketers to access Google’s owned data that is available to advertiser specific accounts.

The value here, to a larger degree if the data can be aggregated, is influencer and remarketing data; i.e. access to content information about the audiences who view YouTuber videos.  With access to this information more robust targeting and remarketing can take place.

Finally, I’m interested to see the work and evolution of VideoAmp as a leading programmativ video platform.  While I’m not the backend database expert that some folks are, I understand their platform is built to provide more data to marketers faster, which facilitates greater connection of trends that should help drive stronger insights.

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Robert Brill

Robert is the CEO of BrillMedia.co, host of the LA Business Podcast, and host of The Great Reset on YouTube.

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