Data Driven Advertising Is The Fuel That Powers Brands
Let's explore the types of data that advertisers are leveraging to drive 10-30x return on ad spend.
Remarket to users who recently connected with your business
Look A Like Targeting
Develop look a like models (LAL) from existing data sets
Syndicated Data Sets
Activate from over 500,000 third party data segments
Serve ads to recent Likers on Facebook with messaging asking them to take action. Use Facebook's algorithm to find users with similar behavioral interests through look a like targeting.
Keep top of mind by reaching past site visitors, and users who have visited similar sites recently.
Reach visitors from a specific page on your site. This is great to reach people who abandoned cart. Separately, deploy look a like targeting to reach users who are similar to recent purchasers.
Push consumers down the purchase funnel by remarketing to users who have previously downloaded the app. Expand the potential for new downloads by deploying look a like targeting to people similar to recent app downloaders
Activate Syndicated Data
There are over 150 data providers and 500,000 data segments across our platforms, including data from top partners covering:
Here are five use cases for data driven advertising. With over 500,000 audience segments and the combinations of audience and contextual targeting there are infinite combinations of audience targeting available.
Reach Los Angeles Dodgers Fans
Segment: Lifestyle > Activities > Sports > Los Angeles Dodgers Fans - Extreme Confidence
Reach Smart Home Consumers
Segment: Oracle > Consumer Technology > Purchase-Based > Smart Home
Segment: Demographics > Profession > Accountant
Target Past Oreos Buyers
Segment: DLX Consumer Packaged Goods (CPG) > Brands > Sweets and Snack Buyers > Cookies > Nabisco Oreo
Target Premium TV Watchers
Partner: Blue Kai
Segment: Television > Viewership > Shows > HBO > Silicon Valley; True Detective; Veep