BrillMedia.co

Data Driven Advertising Experts

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Data Driven Advertising Is The Fuel That Powers Brands In 2020

Let's explore the types of data that advertisers are leveraging to drive 10-30x return on ad spend.

Remarketing

Remarket to users who recently connected with your business

Look A Like Targeting

Develop look a like models (LAL) from existing data sets

Syndicated Data Sets

Activate from over 500,000 third party data segments

Email address remarketing lets advertisers serve ads to people who are on an email list
Email address remarketing lets advertisers serve ads to people who are on an email list

Email Lists

Reach users on past buyer list with ads promoting upgrades or new products. Amplify targeting to users with similar characteristics via look a like (LAL) targeting.

Engagement retargeting allows the advertiser to serve ads to people who recently engaged with a page on Facebook, or liked a brand on Instagram
Engagement retargeting allows the advertiser to serve ads to people who recently engaged with a page on Facebook, or liked a brand on Instagram

Engagements

Serve ads to recent Likers on Facebook with messaging asking them to take action. Use Facebook's algorithm to find users with similar behavioral interests through look a like targeting.

Surround people who have recently been to a specific web page
Surround people who have recently been to a specific web page

Page Visitations

Keep top of mind by reaching past site visitors, and users who have visited similar sites recently. 

Identify people who recently visited your site and serve ads to them on mobile, desktop, even connected TV
Identify people who recently visited your site and serve ads to them on mobile, desktop, even connected TV

Site Visitations

Reach visitors from a specific page on your site. This is great to reach people who abandoned cart. Separately, deploy look a like targeting to reach users who are similar to recent purchasers.

Serve ads to users who have recently downloaded an app or who have taken action inside an app
Serve ads to users who have recently downloaded an app or who have taken action inside an app

App Events

Push consumers down the purchase funnel by remarketing to users who have previously downloaded the app. Expand the potential for new downloads by deploying look a like targeting to people similar to recent app downloaders

Activate Syndicated Data

There are over 150 data providers and 500,000 data segments across our platforms, including data from top partners covering:

Consumer Financial Profiels

Physical Location Visitation

Web Searches

Purchase Intent

Travel

Social Graph

Credit

Sports Behaviors

Use Cases

Here are five use cases for data driven advertising. With over 500,000 audience segments and the combinations of audience and contextual targeting there are infinite combinations of audience targeting available.

Serve ads to people who have recently been to Dodger Stadium using data from Dstillery

Reach Los Angeles Dodgers Fans

Partner: Dstillery

Segment: Lifestyle > Activities > Sports > Los Angeles Dodgers Fans - Extreme Confidence

Oracle has a data segment reaching people who recently purchased a smart home

Reach Smart Home Consumers

Partner: Oracle

Segment: Oracle > Consumer Technology > Purchase-Based > Smart Home

Serve ads to people using V12 data

Reach Accountants

Partner: V12

Segment: Demographics > Profession > Accountant

Datalogix has a precision targeting segment reaching Oreo buyers

Target Past Oreos Buyers

Partner: Datalogix

Segment: DLX Consumer Packaged Goods (CPG) > Brands > Sweets and Snack Buyers > Cookies > Nabisco Oreo

Serve ads using Blue Kai data to people watching HBO

Target Premium TV Watchers

Including viewers of Silicon Valley, Boardwalk Empire, and VEEP

Partner: Blue Kai

Segment: Television > Viewership > Shows > HBO > Silicon Valley;  True Detective;   Veep

Partners Include

Partners Include

A message from the CEO

" We make it possible for businesses to out-compete the largest brands in the world with the best advertising tools, data, ad inventory, automation, and optimization available in the marketplace. If you want to build a profitable business and delight customers, all without spending a fortune, this is how you do it. Welcome to BrillMedia.co."

ROBERT BRILL

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