Do you want scary-good paid ads? Figure out the right mix of paid media creative and you will be golden.
Creative should be aligned with the part of the sales funnel that it will live in. The KPIs will vary depending on the part of the funnel. In general, you do want to do a lot of creative testing given the many different types of paid media creative.
In no particular order, here are some creatives that we've seen perform well across our different clients. There are polished, well-manicured videos that are created by highly paid professionals. There are UGC videos made by creators that you might find on social media who are really strong at creating content in their own style. In addition, there are influencer videos made by people who have an audience and speak to that audience in their established style.
Stay tuned for more posts about paid media creative and how to improve it.
