Robert Brill, CEO of BrillMedia.co speaks to Street Fight Mag about location targeting through hyperlocal data.
Location is a prime indicator of our interests, purchase habits, and daily behaviors. Where we go defines who we are, and in the Covid-19 world, location continues to tell that story, even if the story has changed for many of us as we practice social distancing.
Marketers continue to command vast data sets for campaign targeting.
In this article Robert discusses six data sets, powered by location behaviors, that marketers can use to build awareness, generate leads, and drive sales.