The world that existed in America in February 2020 ended. We’re currently in The Great Reset, a time of great change where the outcome is uncertain.
In the following months, we’ll enter a world with consumers reeling from massive social change and recovering from a life-changing health crisis.
- Look at past economic downturns.
- Decide if marketing is right for you.
- Make strong financial decisions.
- Throw out old ideas.
- Rely on the fundamentals
- Adopt a testing framework.
- Message to the moment.