Do you want scary-good paid media? Figure out the right ad creative mix and you'll be golden!
Ad creative should be aligned with the part of the sales funnel that it will live in, with varying KPIs depending on the part of the funnel. In general, you do want to test a lot of different types of creatives. In no particular order, here are some creatives that we've seen perform well across our different clients:
There are polished, well-manicured videos that are created by highly paid professionals. There are UGC videos made by creators that you might find on social media who are really strong at creating content in their own style. There are also influencer videos made by people who have an audience and speak to that audience in their established style.
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