Auto Dealer Leads

Case Study

KPI

Buyer Leads

Leads

Lead Cost

$12.75

Leads

1,322

Ad Spend

$16,855

Business Challenge

Uncover customers who are in market to buy a car, who are local, and who are interested in getting in contact with the dealership. Get people to the sales floor for end of year sales.

Solution

Deliver a multi-channel ad campaign filtered to in-market car buyers. Target within a 10 mile geographic radius of the dealership. Use combinations of in-market auto intender data, and location behavior data. Reach people who are searching for cars online, or who are visiting competitive dealers in person. Target media across channels including Facebook, Instagram, Youtube, banners, and connected TV.