KPI
Buyer Leads​
Leads​
Lead Cost
$12.75
$12.75
Leads
1,322
1,322
Ad Spend
$16,855
$16,855
Business Challenge
Uncover customers who are in market to buy a car, who are local, and who are interested in getting in contact with the dealership. Get people to the sales floor for end of year sales.
Solution
Deliver a multi-channel ad campaign filtered to in-market car buyers. Target within a 10 mile geographic radius of the dealership. Use combinations of in-market auto intender data, and location behavior data. Reach people who are searching for cars online, or who are visiting competitive dealers in person. Target media across channels including Facebook, Instagram, Youtube, banners, and connected TV.
Outcome
Ongoing lead qualification led to increase in end of year sales. 1,322 leads delivered in total.
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Auto dealership advertising case study​
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