How Brill Media helped a collagen supplements brand profitably drive more sales
Collagen Supplements Ecommerce Store
Strategic solutions for brand growth​
Overview
Overcome fierce competition
Brill Media helped a struggling supplements brand increase sales, open up new demand, and create new customers with strategic marketing opportunities. Rather than relying on two common platforms, Brill media opened up new channels that resulted in 316% ROAS.
Challenges
Declining sales during peak season
Despite a strong product lineup, the brand encountered:
- Tough competition from brands with larger ad spends
- Declining sales during peak season
- Ad rejections on digital platforms, limiting audience reach
- Brand recognition issues in a saturated market
They needed a strategic partner to overcome these hurdles and reignite sales growth.
Solutions
Expanding channels for more sales
Google Performance Max:Â Expanded digital presence through automated customer acquisition campaigns.
Creative Testing on Meta Systematically tested creative variations on Facebook and Instagram to maximize ad performance.Â
Channel Expansion Introduced new channels like Bing, Pinterest, dynamic banners, and native ads to reach a wider audience.
Increased Paid Media Investmemt Strategically increased ad spend to enhance consumer engagement and drive sales.
Key Results
3x Sales
316% ROAS:
Far exceeding expectations.
$3.4MM in Sales:
Generated over $3.4 million in direct-to-consumer sales.
$1.079MM in Ad Spend:
Achieved substantial value from marketing dollars.
Impact
Make the most out of their marketing investment
Brill Media tackled intense competition, declining sales, and ad rejections with a multi-channel strategy that revitalized the brand’s marketing efforts and boosted their return on ad spend (ROAS) to an impressive 316%.
