Cyber Defense
KPI
Targeted Site Visits
Targeted Site Visits
Cost per Click
$17.64
$17.64
Clicks
9,636
9,636
Ad Spend
$170,000
$170,000
Business Challenge
The advertiser needed to deliver an immediate communications campaign with 10 days notice. Finding a company's key audience is challenging, especially when the product speaks to a hard-to-reach audience. The campaign sought to illuminate cyber defense insight among IT decision-makers at mid to large companies.
Solution
A custom site network was created, comprised of top IT media properties and niche trade publications. First priority impressions were bought via multiple private marketplace deals. Combinations of targeted ad placements, contextual ad targeting, email sponsorships, and page takeovers created a surge in site traffic.
Outcome
Over 9,600 clicks to the site and .37% click-thru rate. Thousands of dollars in over-delivery, plus a surge in site sessions set the stage for multiple campaign renewals.
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