Healthcare Leads

Case Study

KPI

Leads

Lead Cost

$75.42

Leads

7,587

Ad Spend

$1,937 ,204

$1,937,204

Business Challenge

The fundamental challenge is that thinking about healthcare is not fun. People don't want to confront their health issues. Minority audiences, our target, often distrust medical establishments. Our job is to breakthrough and get people to take action even when they don't want to sign up.

Solution

Zip code targeted advertising reaching consumers. Focus on local media messaging. Drive action through high frequency messages. Test multiple channels to find the top performers

Outcome

We learned early that banners and Facebook ads did well for this campaign. So, we dropped underperforming channels, deployed lots of creative variation, and dropped the cost per lead by 90%.