KPI
Leads
Leads​
Cost per Lead
$51.82
$51.82
Leads
28,119
28,119
Ad Spend
$1,457,131
$1,457,131
Business Challenge
In the business of data protection, expediency is important. That's why Google Search is the platform of choice for a company that has hours to convert its customers.
People and companies that lose their data suddenly are in desparate need of finding a solution. They need their data immediately.
The business came to Brill Media with a need to tighten up their media buying. Drive more leads, lower the lead cost, and turn leads into customers.
Solution
The Brill Media team broke out campaigns by market across the US, managing 120 different campaign and 272 ad groups.
The work was iterative. Consistently optimize across top performing keywords, ad positions, visibility, and copy testing.
The campaign implemented long tail keywords with 4+ words in the phrase. Those campaigns say 52% lower lead cost. Though low volume, these optimizations helped achieved consistently lower acquisition costs.
Outcome
Optimization efforts and an eye toward ever more efficient media buying led to 35% lower lead costs than previously achieved.
Additional Case Studies
Restaurant Visits
KPI: ROAS
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Car Dealer
KPI: Leads
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School Recruitment
KPI: Registrations
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Auction advertising case study​
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