Brill Media

How Brill Media helped Long Beach get back on track after Covid

Long Beach

A California Revival

Overview

Create visibility for a vibrant local tourist gem

Long Beach, renowned for its scenic waterfront and vibrant culture, faced the dual challenges of pandemic-related concerns and seasonal tourism fluctuations. Brill Media’s sophisticated marketing strategies reinvigorated Long Beach, making it a prime destination year-round.

Responsibilities: Media Strategy, Media Management, Dynamic Creative Development

Challenges

Get day travelers spending money after Covid-19

COVID-19 Concerns: Health and safety fears, coupled with rapidly changing information, discouraged potential visitors.

Seasonal Downturns: Off-season periods typically saw decreased activity, impacting public perception and visitor numbers.

Limited Budget: Maximizing impact with a restricted budget necessitated a focus on cost-effective strategies that were both scalable and innovative

Solutions

Precision advertising and personalized messages

Robust Geotargeting: Hyperlocal ads targeting specific customer data enhanced relevance and impact, driving visitation. The campaign leveraged Facebook ads, banners, and geotargeted mobile ads for maximum reach.

Precise Audience Personas: Detailed audience segmentation focused on specific locations, interests, and events, ensuring targeted engagement.

Dynamic Remarketing Strategies: Implemented dynamic remarketing to boost brand recognition and maintain visibility among potential visitors. Programmed over 2,000 tailored ads keeping Long Beach top-of-mind for travelers

Macro Trend Analysis: Brill Media donducted in-depth analysis of macro trends to inform strategic decisions, ensuring adaptability and relevance.

Key Results

Large reach and targeted engagement

264,393 Clicks

Skyrocketing engagement, demonstrating the allure of our ad content.

38,897,668 Impressions

Unparalleled visibility, solidifying Long Beach’s brand presence.

$304,637 Ad Spend

Strategic investment yielding impressive returns.

Impact

Sustained visitor engagement and economic revitalization

Brill Media’s strategic interventions turned Long Beach into a perennial favorite, overcoming pandemic fears and seasonal slumps. The blend of precise geotargeting, dynamic remarketing, and insightful trend analysis drove sustained visitor engagement and economic revitalization.

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