Long Beach
A California Revival
Overview
Create visibility for a vibrant local tourist gem
Long Beach, renowned for its scenic waterfront and vibrant culture, faced the dual challenges of pandemic-related concerns and seasonal tourism fluctuations. Brill Media’s sophisticated marketing strategies reinvigorated Long Beach, making it a prime destination year-round.
Responsibilities: Media Strategy, Media Management, Dynamic Creative Development
Challenges
Get day travelers spending money after Covid-19
COVID-19 Concerns: Health and safety fears, coupled with rapidly changing information, discouraged potential visitors.
Seasonal Downturns: Off-season periods typically saw decreased activity, impacting public perception and visitor numbers.
Limited Budget: Maximizing impact with a restricted budget necessitated a focus on cost-effective strategies that were both scalable and innovative
Solutions
Precision advertising and personalized messages
Robust Geotargeting: Hyperlocal ads targeting specific customer data enhanced relevance and impact, driving visitation. The campaign leveraged Facebook ads, banners, and geotargeted mobile ads for maximum reach.
Precise Audience Personas: Detailed audience segmentation focused on specific locations, interests, and events, ensuring targeted engagement.
Dynamic Remarketing Strategies: Implemented dynamic remarketing to boost brand recognition and maintain visibility among potential visitors. Programmed over 2,000 tailored ads keeping Long Beach top-of-mind for travelers
Macro Trend Analysis: Brill Media donducted in-depth analysis of macro trends to inform strategic decisions, ensuring adaptability and relevance.
Key Results
Large reach and targeted engagement
264,393 Clicks
Skyrocketing engagement, demonstrating the allure of our ad content.
38,897,668 Impressions
Unparalleled visibility, solidifying Long Beach’s brand presence.
$304,637 Ad Spend
Strategic investment yielding impressive returns.
Impact
Sustained visitor engagement and economic revitalization
Brill Media’s strategic interventions turned Long Beach into a perennial favorite, overcoming pandemic fears and seasonal slumps. The blend of precise geotargeting, dynamic remarketing, and insightful trend analysis drove sustained visitor engagement and economic revitalization.
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