Watch this video for a step-by-step view of how to create custom conversions for Facebook ads. We'll be using the Event Setup tool inside Facebook Business Manager in order to so.
The first thing you're going to do is go to business.facebook.com. Then navigate to the hamburger menu and find a way to get to Events Manager. Click the pixel and then go to the Event Setup tool. A dialogue box will then appear for you to enter a URL. After you do so, the Event Setup tool will enable you to customize an event for a new button (see video). The conversion event will then be activated every time the button is clicked.
You'll then want to test that you've successfully created one of these custom conversions for Facebook ads, as shown in the video.
