Credit card companies have long been a source of incredibly valuable information for companies. In 2020, credit card data targeting from companies including Mastercard and Visa make it easy to target people with a propensity to buy specific products.
Robert Brill, CEO of BrillMedia.co was quoted in Fast Company:
Targeting individuals based on transaction data is “ridiculously easy,” says Robert Brill, founder of Brill Media, which uses data from Mastercard and other sources to buy digital advertising on behalf of clients.
Credit card data targeting enables specific and relevant targeting to get the most relevant and specifically targeted ads in your line of sight.
To read more about how deep the spying can go and credit card targeting read the full article on Fast Company.