A retail marketing strategy is an important part of any business. Developing an actionable plan to promote products is vital in order to increase revenue.
A retail marketing strategy is vital piece of the overall plan relating to how you attract customers, how you secure sales, and keep those loyal shoppers coming back.
Meghan Brophy from Fit For Business asked 8 successful business professionals what they believe is an important strategy for developing a retail plan.
Read the full article that discusses 8 Tips for Developing a Retail Marketing Strategy
Using Twitter, Facebook, and Snapchat to develop a retail strategy is essential. Use these platforms to refine messaging, pricing, and the best products. Use Twitter and Facebook to run ads testing 3-10 different taglines, marketing slogans, brand positioning, and even prices to your target audience. Identify which iteration gets the best click-through rate. Deploy ads to the same audiences featuring three different products. Test products and messaging combinations to define your top performers.
