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How To Get Attention On Social Media

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The overarching tip is to focus on iterative learnings about how to make a social media platform give you its free attention.

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The overarching tip to get attention on social media is to focus on iterative learnings about how to make a social media platform give you its free attention. From my experience I don’t often get it right the first few times I post on a new social platform. Instead, what I do is test different ways of posting content to find the sweet spot that fits these three buckets:

  1. What do I want to do that I like to do?
  2. What gets me the most attention on the platform
  3. What drives business results

The first point is about willingness and motivation. What will I enjoy doing repeatedly on social media? No matter the effect on 2 and 3, if I don’t enjoy it, or I can’t repeat it, I won’t take the same action repeatedly for a long enough period of time for it to matter. So, I have to like what I’m doing.

The second point is trying to get the most attention on a platform. What do I like to do that gets me the most attention on the platform.

Finally, what do I like to do that also pushes my business forward.

So, cycle through tests of different platforms, content types, messages, formats until I can post content repeatedly.

Finally, in December 2019 two social media platforms are giving away free attention: LinkedIn and Tik Tok. So, the tip is to focus on these two platforms.

Robert Brill

Robert Brill

Robert is the CEO of BrillMedia.co, host of LABusinessPodcast, and writer on publications including Forbes, Inc. Magazine, and Martech Advisor. He is native to Los Angeles is an avid foodie.

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