BrillMedia.co

How To Get Attention On Social Media

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The overarching tip is to focus on iterative learnings about how to make a social media platform give you its free attention.

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The overarching tip to get attention on social media is to focus on iterative learnings about how to make a social media platform give you its free attention. From my experience I don’t often get it right the first few times I post on a new social platform. Instead, what I do is test different ways of posting content to find the sweet spot that fits these three buckets:

  1. What do I want to do that I like to do?
  2. What gets me the most attention on the platform
  3. What drives business results

The first point is about willingness and motivation. What will I enjoy doing repeatedly on social media? No matter the effect on 2 and 3, if I don’t enjoy it, or I can’t repeat it, I won’t take the same action repeatedly for a long enough period of time for it to matter. So, I have to like what I’m doing.

The second point is trying to get the most attention on a platform. What do I like to do that gets me the most attention on the platform.

Finally, what do I like to do that also pushes my business forward.

So, cycle through tests of different platforms, content types, messages, formats until I can post content repeatedly.

Finally, in December 2019 two social media platforms are giving away free attention: LinkedIn and Tik Tok. So, the tip is to focus on these two platforms.

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Robert Brill

Robert is the CEO of BrillMedia.co, host of the LA Business Podcast, and host of The Great Reset on YouTube.

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