Keyword Match Type for Google Search Ads

Video Transcript: Keyword Match Type for Google Search Ads

Your ads aren't performing on Google search or getting clicks, but no leads and sales. Let's talk about how match type can be highly relevant to your success or failure on Google ads as diagnose and let's improve. So when we talk about match type indicates when your ads will appear.

So there's exact match type, there's phrase match type, and there is broad match type. Let's go into the examples. Exact match type.

So for us, we ran ads for two keywords, white label media buying and media buying agency white label. So white label media buying. So what does that mean?

When people type in white label media buying, our ads will appear. When people type in media buying white label, our ads will appear. That's it.

That's the example of an exact match. And let's go a little bit further here with a different example. So if your keyword is shoes for men, your ads can appear on shoes, men, men, shoes, men, shoe, and shoes for a man.

Very narrow. The next example is phrase match. So let's say your keyword is tennis shoes.

Your ads will appear on shoes for tennis. Buy tennis shoes on sale, red tennis shoes, comfortable tennis sneakers. So you can see that there are qualifiers here like on sale and red and the word sneakers, which are sort of the similar word for shoes.

So it's a little more broad. But if you're not getting the right activity on your Google search ads, you're getting clicks, but no leads or sales. You could be too broad.

So maybe narrow it down to exact. Okay. So then let's go to the broad match type.

The broad match type could be low carb diet plan. So when will your ads appear? Your ads will appear when people search for carb-free foods, low carb diets, low calorie recipes, Mediterranean diet books, low carbohydrate dietary program.

You get the essence of the search phrase, but you have a lot of different words that are not in your phrase, low carb diet plan, the word Mediterranean diet books. The only thing that's relevant there is the word diet, Mediterranean diet books, but your broad match keyword is low carb diet plan. So the idea here is you really want to be able to narrow down your keywords.

And I often say that if you're not getting the right actions on your keyword niche down and look for performance sale, you'll get lower scale. It'll be more expensive to get a click, but these will be the right people. My name is Robert.

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