Keywords For Google Search Ads

Video Transcript: Keywords For Google Search Ads

You're running Google search ads, you're getting clicks, but you're not getting leads or sales, and you're frustrated that Google isn't performing. Here's what you should be looking at for Google search ads to improve your paid media investment. There's two key things that I want to focus on this video.

Number one, it's the volume, the number of keywords. And the second, it's the match type. No matter how big the opportunity is for your business, there's probably a set of keywords that are the absolute pinnacle of relevancy for your clients.

And you really want to focus on the pinnacle of relevancy keywords. You may have 700 keywords that you could run, but really there's five or 10 that really dial into your exact customer who wants to buy right now. Dial into those keywords because those are incredibly important.

You don't need hundreds of keywords. You might need two. Our business for a long time ran two keywords, white label media buying and white label advertising agency that filled our funnel and goddess business.

So what are the keywords that perfectly describe the solution your customers are looking for and run ads on those keywords? In the next video, we're going to talk about match type and how that relates to how broad or how narrow your keywords are. My name is Robert.

I'm your friend in digital advertising. Follow for more advertising and marketing tips.