Are you looking to boost ecommerce sales using paid media? These are the five steps we took to boost an ecommerce store's sales from $72,000 per month to $167,000 per month, with a profitable 287% return on ad spend (ROAS).
1. We turned on a creative-testing framework to understand and find the client's creative all-star team -- the ads that work the absolute best for them.
2. We doubled down on new creatives. For example, we tested UGC videos and polished videos, product ads, and more.
3. We expanded platform reach. We started with Google and expanded to Bing. We started with Meta and expanded to Pinterest. We instituted dynamic creative ads to route the right ads with the right products to the right consumer.
4. We instituted the CMO documentation system, which daily tracks the true source of sales and compares it to attributable sales for the campaign.
5. We instituted broad targeting on Meta, which gave us the opportunity to train Meta's machine-learning algorithm to find the best customers for this ecommerce store.
This is how we were able to boost ecommerce sales using paid media by 233% month over month.
